How to Start an Email List for Your Blog

Feb 14, 2019 | Resources, Start a Blog

How to Start an Email List

Photo by rawpixel

In addition to using social media to connect with your blog audience, you should also have an email list. You can’t assume that you’ll always have Facebook, Twitter, and Instagram. Also, you’ve probably noticed that Facebook keeps pushing you to pay to get your posts seen by followers. Using an email list, you can reach more of your followers and get detailed statistics about how they’re interacting with your emails and blog.

Opt-in Forms

This is the form that your subscriber will use to enter his/her name and email address. You can place opt-in forms under your blog posts, on the sidebar, and in the footer area. Depending on your blog theme, you can also place them in the header area by your blog title.

Choose an Email Service


This is the service we recommend to teachers that will be communicating with parents and students. Their free plan allows you to have up to 2,000 subscribers and you can send 12,000 emails per month. You will only need to upgrade if you plan to expand your blog audience to more people.


ConvertKit is designed for anyone that offers digital or physical products, services, or uses affiliate links to earn money through their website. Their email list service integrates with popular e-commerce solutions and services such as WooCommerce, Shopify, Gumroad, Teachable, LeadPages, WordPress, and Gravity Forms.

One of my favorite features is the option to tag subscriber profiles based on their interests, activities, or other details. You can send emails to specific groups.

They also include landing pages for lead magnet deliveries and course sign ups.

Getting Started with ConvertKit

>>Start a free 14-day ConvertKit Trial<<

When Should I Start an Email List?

Now! Even if your blog is brand new, you should start collecting email addresses using an opt-in form. It’s less intimidating to send a few emails to a small list, right? You don’t want to miss an opportunity to promote a product or service because you haven’t worked on building your list.

How Can I Increase my Subscribers?

In addition to writing quality content, you can offer free lead magnets to your subscribers. You should also post new content to your blog on a regular basis.

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    My name is Laura and I'm a web designer that specializes in blog designs for teachers and mom bloggers.

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