How to Use Tailwind to Increase Pinterest Followers
The 3rd most popular social media site in the U.S. is Pinterest. Although it’s a social media site, Pinterest is also a powerful visual search engine that helps people looking for inspirations and solutions to problems. There are more than 250 million people that use Pinterest each month and they complete over 2 billion searches per month.
Unlike Facebook and Twitter, traffic to your pins on Pinterest will grow with time. Pinterest recommends pinning each day instead of adding many pins at once. With over 175 billion pins on their site, you may be wondering how you can get your own pins noticed. The first step is to build your Pinterest boards with pins that your ideal audience would find helpful. Pins will be showed to your followers first. Their activity with your pins will determine the placement in search results, feeds, and recommendations. In addition to pins from your own blog or business site, you should share relevant content from other people.
The key is to engage people so they’ll distribute pins and follow you.
What is Tailwind?
Tailwind is a powerful tool that will increase followers on Pinterest and Instagram. You can save time by uploading images in bulk and pinning to multiple boards on Pinterest. Using the drag-and-drop calendar, you can schedule pins and posts in advance. You can pick specific dates and times or schedule them to appear based on a pre-set schedule. To maximize your follower engagement, there is an option to automatically optimize your schedules based on when your audience is most engaged.
With Tailwind, you can automatically send posts from your Instagram account to Pinterest. After you claim your Instagram account on Pinterest, all pins made from your Instagram posts will be credited to you.
Get a free month of Tailwind so you can start growing your Pinterest followers!
What are Tailwind Tribes?
Building Pinterest boards can be time consuming because you need to have an ongoing supply of high-quality content to share. Using the Tailwind Tribes tool, you can meet other like-minded bloggers and influencers. Think of a Tribe as a library where you can locate pins that will be helpful to share with your followers. By sharing your own pins with a Tribe, members will help increase your followers by pinning what you’ve contributed. There are over 20,000 Tailwind members and thousands of tribes.
Insights with Tailwind
With Insights, you can export reports and see detailed graphs for your individual pins, boards, and profile.
Monitor repins, comments, virality, and other engagement metrics for all of your boards or your Pinterest profile. You can export reports over a 30 day period.
At a glance, you can look at repins and comments of every pin you’ve ever posted. With thousands of pins, it can be time consuming to look through all of your boards. Using the Pin Inspector, you can narrow down your search by board, category, and post date. You can even filter your search with any term, hashtag, or domain. As you find your top performing pins, you can see prompts for related pins.
Monitor Your Domain
Take a look at how your pins are doing from your website by monitoring what pins have been repinned and the number of impressions. You can also connect your Google Analytics account to get more detailed information.
What is SmartLoop?
A recent addition to the Tailwind tool is SmartLoop. Using this feature, you can automatically recirculate your best pins, specific pins on boards, and pins from your domain at the best time for engagement. Content can be recirculated year-round or only certain times of the year based on a time range that you select. This will save you hours of manual pinning. If you are pinning to group boards, you can set board rules to make sure you stay in compliance.
How Much Does Tailwind Cost?
Most people will want the Plus plan that is for individuals and small businesses with under 25 employees. The Tailwind Plus plan is $9.99/month (billed annually) or $15.00/month (billed monthly) per Pinterest or Instagram account. You can also create a trial account before you decide to subscribe.
With the Plus annual or monthly plans, you can be a member of 5 Tailwind Tribes and make 30 submissions per month. You can add PowerUps to your subscription if you need to increase the number of Tribes and number of pins that you contribute to them.
You can make 250 Active SmartLoop posts. A pin that is looped to 20 boards would count as 20 Active SmartLoop Posts, so you’ll likely want to consider purchasing SmartLoop PowerUps.
The Unlimited PowerUp Bundle is offered for Plus Annual members that need PowerUps for both Tribes and SmartLoop. With the Unlimited PowerUp Bundle, you will save $360 a year and have unlimited access to SmartLoop posts, Tribe memberships, and Tribe submissions.